GIMMICKY

Edmonton & VANCouver-based Photography & VIDEOGRAPHY by GIMMICKY CREATIVE LAb

Gimmikcy Creative Lab is an Edmonton & Vancouver-based creative studio offering behind-the-scenes photography and videography for artists, cinematographers, photographers, and small businesses. We believe the process is as powerful as the final product—our lens captures the unseen moments that shape the story. Focusing on authenticity, atmosphere, and aesthetic detail, Gimmikcy turns everyday workflows into cinematic narratives, making the behind-the-scenes unforgettable.

THE Eternal Role

With my camera, I followed the crew and cast through each phase—snapping stills that highlighted candid moments of connection, focus, and fatigue; and rolling video that brought the atmosphere of the set to life. Lighting shifts, blocking sessions, camera resets, and the choreography between departments became part of the story I was telling. My goal wasn’t just to document, but to distill the spirit of the production—the collaboration, chaos, and creativity behind the scenes.

I was there to document the full rhythm of the shoot: the quiet intensity of early morning rehearsals, last-minute script changes, makeup touch-ups under fading light, and the raw emotion that surfaced between takes.

BEHIND THE SCENES

Shot clean, campaign-ready imagery and crafted digital assets for Plain Business, a modern fashion label with a sleek, minimalist ethos. Focused on sharp lines, neutral palettes, and bold negative space, collaboratively we helped build a cohesive visual story across platforms—balancing simplicity with striking detail to elevate the brand’s identity.

nobody else but you

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nobody else but you *

Captured raw, cinematic visuals and designed high-impact digital content for Redeem or Die, a cross-continental fashion label blending street culture with storytelling. Our creative direction leaned into bold shadows, gritty textures, and movement-based framing to reflect the brand’s unapologetic tone—building a visual identity as intense and layered as the message behind the clothes.